Marketing with Commercial Photography

There are lots of specialties in so many professions. Finding the right specialty that fits your needs isn’t something you might quickly decide. Understanding the problem you're trying to solve could take some time thinking which specialty might you really need.

Photographers enjoy a bunch of specialties.

Photographers specialize in landscape photography, portraiture photographers in photographing people and Photographers that photograph newborns, its babies. 

But, one profession might not think of - the photographers that help sell products and services.

Maybe you need help marketing your product or services?

A commercial photographer is a professional photographer who specializes in taking images that market a product or display a service, a photographer who can tell a story with their pictures.

A good commercial photographer understands how marketing and branding can help a business, the photographs taken align with the brand’s look, the clients' goals and the products positioning. 

How do I know a commercial photographer could help?

Do you think you will want to advertise your products and services on your business website? Then, you might want to hire a professional photographer who can make your product or your services look really great. 

Often a business will have a “do it yourself” mindset, maybe you have a friend who “likes taking pictures” or maybe you know someone who “just bought a nice camera.” Photography not where you should want to take shortcuts.

What do customers think when pictures of your products do not look professional?

When the pictures lack the quality and look amateurish, most consumers will believe your product is of low quality and your product and services won’t be taken seriously.

It's said that “eye appeal is buying appeal,” it's important to set yourself up with “buy appeal” by using professional commercial photography to create professional commercial-grade photographs.

Mike ONeill Photography has been in business for over 45 years, and in the Knoxville, TN area the last 10 or so, and we’re proud to call Knoxville our home. if you need good commercial photography or need real estate marketing services, please give us a call we would be glad to hear from you.

Mike ONeill Photography    865-292-3865